Become part of a growing community of ethical, patient-centred practitioners dedicated to delivering the highest standard of care.

For the first time, you can access all of our materials, courses, and resources under one roof – at our lowest price ever!

Plus, you’ll become part of a tribe of like-minded colleagues dedicated to supporting & empowering each other to grow their practices by achieving excellent results for their patients.

Enrolment for 2024 is now closed. For the latest updates, make sure to join my mailing list by clicking below

Fed up with all the unethical “Patient Management” programs that dominate our profession?

If you’re like me, you’ve seen all those coaches out there promising a short cut to success – the magic script or process to bringing in an “avalanche” of patients. You’re also aware of how they cater to the worst kinds of practitioner too. You know the kind I mean – cookie cutter plans, high pressure sales techniques, ridiculously drawn out treatment plans… all that rubbish.

And if you’re like me, you’ve probably had experienced like this: finding a program that says all the right things, taking the plunge (with a hefty up-front price tag)… and then realising it’s just another bag of sleazy sales tricks and psychological tactics to convince patients that they need you. Even worse, all the talk about being “congruent with your values” really just meant accepting their values and practice model as better than yours. Meaning you come out both frustrated and financially worse off than before.

And not only do these techniques cause actual harm to patients (and our reputation!), they also promote one of the most enduring myths in healthcare:

“You can either earn well or sleep well”

The idea that you have to choose between financial success and being a decent person is rife within the profession. It’s also quite disheartening to think that the worst kinds of practitioners are the only ones making a good living. You’re left with the choice of picking your way through that ethical minefield, looking for the least worst parts of their approaches (many of which are completely outdated anyway)… or to give up on the idea entirely, resigning yourself to a career of “quiet desperation”.

The result of this is decent, honest and hard working professionals and up stressed, demotivated, and skirting burnout. Believe me, I know what that’s like – my first few years in practice had me heading right there.

But here’s the thing – it doesn’t have to be this way!

It turns out, there is a wealth of research out there on effective, ethical communication. It’s just that most of this knowledge sits outside of the profession. These techniques have been tested for years in the real world, with thousands of patients.  I’ve studied these various approaches and worked out how to apply them “in the trenches”.

This has resulted in the development of specific strategies and protocols, within the framework of “Value Based Care”. This patient centred paradigm allows practitioners to create strong therapeutic relationships in a totally ethical manner. This is what I teach.

Hi, I’m Chris…

As a second-gen chiropractor, I grew up in a chiropractic family. I’m super-fortunate to have been exposed to it from such a young age – and even spent most of my teenage years working part-time on the desk in my parents practice. In fact, it was this experience that taught me how important communication was to the patients recovery – even from reception staff like myself! There was never a moment’s doubt -this was what I wanted to do with my life. As soon as I finished school I enrolled in chiropractic college, and couldn’t wait to graduate and start making a difference myself.

But whilst I enjoyed my first couple of years, one thing kept bugging me – the only people offering any kind of training in communication were exactly the charlatans I knew to avoid. And whilst my family taught me a lot about how to deliver a Report of Findings, it’s fair to say that it wasn’t exactly a “modern” approach. With practice I got really good at it… but it never felt totally comfortable to me. I’d find myself going into every RoF with a small knot in my stomach, hoping the patient wouldn’t think I was “selling” to them.

But the truth was.. I was selling!

My treatment plan might have been reasonable, and my intentions pure… but essentially it was an “altruistic sales pitch” to convince them to want what I wanted for them. In fact, I’ll never forget the time a patient called me on it – about 2 minutes in, when I was telling him about the difference between symptomatic and functional recovery, he cut me off:

“Look, I don’t care about any of that right now – just get me out of pain and then we’ll see about whether I’ll come back”

That’s when it hit me – I needed to try something different. Over the next few years, I started learning everything I could. It wasn’t always smooth sailing (like the time I invested in a $5k “patient-centred” program, only to find the coach didn’t even enjoy seeing patients and quit after 5 years in practice…), but I knew there had to be more.

And as it turns out, there was! I realised that there is a wealth of knowledge out there on effective, ethical communication. It’s just that most of this knowledge sits outside of chiropractic! Disciplines such as cognitive neuroscience, relational therapy and person-centred psychotherapy have been developing techniques for building rapid and lasting rapport, and discovering the underlying values that drive each individual. These techniques have been tested for decades in the real world, with millions of people.

I studied these various approaches, experimenting with them and worked out how to apply them “in the trenches” as a chiropractor. The result? A set of specific strategies and protocols, delivered within the framework of “Value Based Care”. It’s a patient centred paradigm that allowed me to create strong therapeutic relationships in a totally ethical manner, and deliver great results to patients on their terms.

Seeing these results for myself, and then with my team, I knew I had to share this with others facing similar struggles. I began to teach them to others – both with the Royal College of Chiropractors Specialist Pain Faculty and independent seminars throughout the UK and Europe

Since then, I’ve spoken internationally on communication skills and patient-centred care. I’m currently the Lead Tutor for the Royal College’s South East Thames Faculty, a guest lecturer at London South Bank University, and recently collaborated with the Royal College in the development of their new Communication Practice Standards. I was the winner of the British Chiropractic Associations “Chiropractors Chiropractor” Excellence Award in 2022.

In 2017 I launched Patient Centred Training to provide more educational opportunities for colleagues. Since then I’ve gone on to train hundreds of clinicians to effectively connect and build trust with their patients, both in person and online. I’ve made it my mission to share these results with our profession, so no practitioner ever feels like they have to choose between a good living and sleeping well at night again.


Finally – a Tribe to call your own! For the first time ever, you can access all of the courses, materials and resources I’ve designed for practitioners just like you – all under one roof, to use right away. Plus, you’ll have support from both myself and your community of like-minded colleagues. So you never need to feel alone or isolated again!

So, what’s included?

When you join The Tribe, you’ll get instant access to all of my course and content, to complete in whichever order you like. Plus, you’ll get personal support from both myself and your fellow colleagues in The Tribe’s community, to help you on your journey every step of the way. Here’s a few highlights of what’s inside…

The Happy Patient Project

Value: £1379

My flagship course, upgraded and expanded for 2023. Drawing from multiple disciplines and techniques such as Value Based Care, Motivational Interviewing, and Person Centred Theory, you’ll discover the most up to date and effective framework that builds trust, effectively explains your care, and empowers patients to improve their lives – all tailor-made for your chiropractic practice.

Module 1: Crucial Concepts

  • How to move from “Transactional” to “Transformational Relationships” with your patients.
  • How the “Trust Equation” creates fast and lasting rapport with every patient.
  • AVOID tired conventional wisdom and other flawed techniques that sabotage your results.

Module 2: Understand Your Patient

  • The 12 Subconscious Roadblocks to avoid when getting to know your patient
  • The fastest, easiest Motivational Interviewing methods to prove your listening skills
  • Discovering hidden hopes, dreams, and emotional obstacles to recovery with your patient

Module 3: Ethical & Effective Explanations

  • The “Pre-Diagnosis” technique that proves your expertise before you even assess your patient!
  • Deliver your “Essentialist Report of Findings” – without explaining, justifying or defending your plan
  • Have patients commit to their active care without needing to persuade, coerce or convince them

Module 4: Maximise Your Momentum

  • How to avoid “dropping the ball” and having patients drop out from care after the first few visits
  • The MAINTAIN Instrument – a patient-centred and ethical alternative to “selling” maintenance care
  • Specific strategies to handle difficult situations (and talkative patients!) stress and frustration free

The SOCIAL STYLE Model for Chiropractors

Value: £297

This model is your key to enhancing patient relationships, improving treatment adherence, and growing your practice. You’ll discover how to tailor your chiropractic care approach to match the unique social style of each patient, ensuring a strong rapport that leads to better treatment outcomes. Plus, we’ll delve into the art of becoming a versatile practitioner, enabling you to connect with patients from all walks of life effortlessly.

The benefits are clear: You’ll build stronger rapport, resulting in improved patient results and loyalty to their treatment plans. This, in turn, helps your practice thrive. Additionally, you’ll gain valuable insights into handling patients who might seem challenging due to differing social styles, all while enhancing your own patient interactions.

NEW: Become a Certified Patient Centred Practitioner®

Value: Incalculable!

Brand new for 2023: Introducing the Certified Patient Centred Practitioner® Program, a one-of-a-kind opportunity for chiropractors. Whether you’re just starting your career or have years of experience, this program is tailored to meet you where you are and guide you to complete mastery. It’s not your typical “watch a few videos and answer some questions” certification. It’s a genuine, comprehensive journey that’s accessible and meaningful.

Becoming Certified means more than just receiving a certificate; it signifies your commitment to ethical and effective chiropractic care. You’ll have the tools to showcase your dedication to your patients and community as the top choice for chiropractic services. This program empowers you to build a thriving practice without resorting to pushy or unethical tactics. Join The Tribe in setting a new standard for chiropractic care, one that’s down-to-earth, genuine, and effective.

Plus, never feel alone again!

When you join The Tribe, you’ll get all the benefits of being part of a tight-knit and dedicated community. With regular live calls, access to our exclusive mastermind community, and my personal 1-2-1 support, you’ll never have to go it alone again.

Join The Tribe and get results like these…

Dr Rosie Piercy

“Brilliant… I don’t feel like I’m selling, I don’t feel like I’m convincing, I’m just saying what I think is right for my patient!” 

Dr Ben Roberts

10/10 from us, I would recommend it to absolutely everybody!

Dr Stefaan Vossen

“I cannot express how incredibly valuable this has been for all of us!”

Dr Jamie Wheeler

“Since the course I’m much more confident with patients, and much more effective… highly recommended!”

100% Risk-Free!

No-one likes being tied into long contracts, which is why we don’t have any with The Tribe. You just pay for one month at a time, for as little or as long as you like. This is by far the single most valuable and content-rich program I’ve ever put together, so I know that your results will speak for themselves.

That said, you’re either fully satisfied – head over heels thrilled with your results – or just message me anytime in your first month for a full refund. There’s literally no way to lose

Plus, get instant access to over £740 in bonuses!

Bonus Mini-Course!

Mastering Online Courses

Turbocharges your results for any online course, ensuring you remain accountable and on track. Never worry about “wasting” an online course again!

Value: £197

Bonus Manual!

The New Patient Experience

The entire course manual for my 2 day New Patient Experience workshop. This provides you with the ultimate quick reference guide to every point of the patient journey.

Value: £397

Bonus Strategy Guide!

The 5* Review Strategy

Gets you regular 5* Google Reviews and more organic referrals immediately. Plus, instant access to my personal email template to triple your results! 

Value: £147